What Is Link Equity?
Link equity is the value and authority a webpage can pass through a link to another page. A link may support the receiving page when it comes from a trusted, relevant source and appears in a useful context. Link equity can strengthen a page’s ability to compete in organic search results.
Quick Facts About Link Equity
Category
Link Building concept
Used for
Assessing link value
Common confusion
More links don't always mean more equity
Also called
Link Juice
Often discussed with
Link Building
Key Takeaways About Link Equity
- Link equity depends on relevance, trust, and link placement.
- A useful link can support the page it points towards.
- Link equity isn't the same as a link count.
How Link Equity Works
Link equity moves through a link from one webpage to another. The source page's relevance, trust, and link placement affect the value that may pass. A link from a closely related page often gives clearer context than a link from an unrelated page.
Related glossary terms: Anchor Text, Domain Authority, Internal Linking.
Search engines assess many signals when they interpret links. A link can support the target page's topic, but it doesn't guarantee higher rankings. Links marked with certain attributes may pass limited or no ranking value. Internal links can also help search engines find and understand important pages.
Link equity in Link Building
Link building aims to earn useful links from relevant websites. Strong work focuses on the source's topic and audience, not just the number of links. Link equity can weaken when links sit on poor-quality pages, use misleading anchor text, or point to an unsuitable destination.
Expert Note
When we plan Link Building, we check each linking page for topical relevance, editorial context, and a natural reason to recommend the destination. We also review internal links and anchor text, so link equity supports useful pages without forcing keywords or creating an artificial link pattern.
Link Equity in Practice: A Real-World Example
A Brisbane plumbing business earns a link from a local building advice article that discusses pipe repairs. The relevant context gives the linked service page a clearer connection to plumbing searches than an unrelated directory link.
Related Services
Related Terms
Anchor Text
Anchor text is the clickable wording in a hyperlink. It tells people and search engines what…
Domain Authority
Domain Authority is a third-party SEO metric that estimates how strongly a website may perform in…
Internal Linking
Internal Linking is the practice of connecting pages on the same website through clickable links. These…
Topical Authority
Topical Authority is the depth and coverage a website shows about a subject. A site builds…
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